A Guide To Creating The Perfect Logo For Your Buisness Website

What makes a good logo, and why do you need one? What are the key components of a good logo? Let’s explore all of this, then recommend some free logo builder you can use!

What are the necessary components of a logo?

A business logo is not just a random image, instead, it needs to hold meaning, resemble your business, and most importantly, look good. While simple is not always best, simple logos may be better for new and small businesses, and they will be more easily remembered by your clients.

A logo needs to hold meaning and resemble your business

Your logo is one of the most important parts of your business, as it is a very important aspect in helping your customers recognize you and your products or services. For example, the TinkerHost logo is colorful (We interpret this as creativity), and contains the letters “TH”, out company initials. The McDonalds logo is yellow, their theme color, and in the shape of the first letter of their business.

You don’t have to include letters in your logo, the company Nike just uses their well-recognized swoosh. Nike logo reflects their brand, and what they stand for.

A logo must look good to everyone

When designing a logo, you have to keep in mind everyone that will visit your website. When this article was written, approximately 300 million people suffer from some sort of color blindness, with red-green color blindness being the most common. For this reason, it’s important to have a logo that looks good in black-and-white, and does not rely on colors to convey a message or design (For example, a green star on a red background is a poor design choice).

What tools should I use to design my logo?

Canva - One of the most popular online graphic design websites, Canva.com is perfect for designing your logo. With tons of graphics and fonts to choose from, Canva can be overwhelming, and it's important to keep the above ideas in mind when designing.

FreeLogoDesign.org - FreeLogoDesign.org is an inspiration-focused website for designing a good logo with image and text placement. An advantage of using this platform is that you don’t have to create an account to get ideas.

Adobe suite / Inkscape - Adobe suite of software (Specifically Adobe Illustrator) is perfect when you already have an idea in mind, and just want to bring it to life. If you can’t afford Adobe’s expensive pricing plans, Inkscape is a free alternative that works in a very similar form.

What should I do after designing my logo?

After creating your logo, it’s time to use it! No matter your budget, here are some things you should strongly consider doing with your logo:

- Put it on your website - Specifically in both the header and footer of every page. Additionally, set your logo as the favicon for your website. If it’s hard to read, try removing every part of the logo except the most important pieces.

- Add it to your email templates - Every email you send to clients should contain your logo, right on top and in the center.

- If selling physical products, include it on the thank-you card - Give your customers another way to remember you by giving them another look at your logo and brand name, right when they open their new package.

Conclusion

Logo building is an important part of building a brand, as it helps customers and consumers recognize you and the services and products that you provide. Logo building can be difficult, as finding inspiration can be hard for some people, but the sites and resources linked above will almost certainly be helpful, or at least provide you with some ideas of your own.

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